Herschell Gordon Lewis, the famous marketing sage of Fort Lauderdale, Florida, and the author of 27 books, once published an article in Direct magazine on legalistic qualifiers that deter response to advertising. Weasel words are phrases used in advertising (or press releases) which convey an impression of meaning without actually saying it. Lead Top 20 Corporate Weasel Words You won't learn about these common corporate phrases in business school, but they're required reading if you want to navigate the corporate world. Celebrities. Unfinished Ads. Weasel Words. For instance, words such as: natural, new, part of, or because we care are common deceptive words and phrases used in advertising.

advertisements we see everyday use a tactic for selling their products called “weasel words”. Unfinished Ads. T/F Misrepresentation is when an advertiser makes false or misleading claims about its products or services.
Disciplines > Advertising > Claims> Weasel Claim. True. If it does, ask yourself this: 2. 6 Ways Weasel Words Sabotage Advertising Herschell Gordon Lewis, the famous marketing sage of Fort Lauderdale, Florida, and the author of 27 books, once published an article in Direct magazine on legalistic qualifiers that deter response to advertising. Sometimes if a weasel word is used within dialogue, it should stay. Say the sentence out loud, this time without the weasel word, and see if it has the same meaning.

Examples include the phrases "some people say", "most people think”, and "researchers believe". A weasel word, or anonymous authority, is an informal term for words and phrases aimed at creating an impression that something specific and meaningful has been said, when in fact only a vague or ambiguous claim has been communicated. Here, advertisers use numbers, proofs, and real examples to show how good their product works.
Weasel words, or phrases, are used in marketing/advertising in order …

“Lizol floor cleaner cleans 99.99% germs” or “Colgate is recommended by 70% of the dentists of the world” or Eno - just 6 seconds. If it doesn’t, goodbye, weasel word.

ISBN 0-917159-46-2 Learning Seed Suite 301 641 W. Lake Street Chicago, IL 60661 P 800.634.4941 F 800.998.0854 info@learningseed.com www.learningseed.com Why Ads Work Page ii of 8 The Program Summary The most important words in advertising are the ones you don't see or hear. Description. Advertising : Weasel Words 813 Words | 4 Pages. Marketing 101 - "Weasel" words Whether you're a marketing services provider or a consumer you need to be aware of the use of "weasel" words in advertising and marketing verbiage. Advertisers are required by law to tell the truth in their advertisements. In extreme examples where the weasel words are used to mislead, they can result in lawsuits from individuals or punitive action by the Federal Trade Commission for false advertising. The Weasel claim uses weasel words to take what could be a solid claim and make it worthless by weakening any bold assertion with words such as helps, probably, refreshes, fights, strengthens, virtually, like, almost and so on.

weasel words in advertising essay titles Examples How Advertising Is A Boon. This is something you have to watch out for. 6 Ways Weasel Words Sabotage Advertising. Propaganda Techniques used to influence opinions, emotions, attitudes or behavior. For example, the use of ‘weasel’ words can imply something that isn’t the case, which could leave customers feeling shortchanged. "Reportedly", "may contain", and "will help the body" are all examples of the advertising technique known as: Weasel words.